We want experiences

54% of Millennial women say experiences will drive their biggest purchases in the next year.

*Merkle and Levo, 2018

Consumers are shifting their expenditures from goods to experiences, playing into the thirst for shareable content.

*McKinsey, Experience Economy, 2019

We’re community minded

Four out of five Millennials say that attending live events makes them feel more connected to other people, the community, and the world.

*Eventbrite 5 New Trends Shaping the Experience Economy

63% of Millennial women love sharing significant moments in their life on social media channels. They value relationships and seek out brands that allow them to connect with each other.

*Futurecast, 2018